Big Pharma is constantly looking for new ways to develop its markets and generate more profits. This is the inescapable directive of all corporations: Be more profitable, regardless of the cost to society. In Big Pharma’s case, the pursuit of this mission inevitably leads to the targeting of an ever-increasing selection of pharmaceutical consumers who have the potential to become lifelong customers.
With antidepressants, deeply depressed adults were targeted first. When that market was saturated, drug companies began selling the idea that antidepressants were “happy pills,” suitable for use in not merely serious depression states, but even as “depression prevention!” (So-called “early intervention,” where you use antidepressant drugs in perfectly healthy people in order to “prevent” depression from appearing.) This was a major breakthrough for Big Pharma: Now they could sell drugs to healthy people and were no longer limited to merely selling drugs to the sick.
When that market was saturated, they went after the children. Multi-million dollar marketing and propaganda campaigns convinced children that virtually any experience of sadness — say, losing a pet or having a friend move away — was a disease that could be treated with pharmaceuticals. Soon, millions of children were put on drugs like Prozac, and the great push towards diagnoses of bipolar disorder was underway by the hopelessly corrupt psychiatry industry, which is wholly owned and controlled by Big Pharma.
When a sufficient number of children were drugged with antidepressants and amphetamines (like Ritalin), the drug companies realized there was still one non-drugged entity in a typical household that could potentially become a new revenue source: The family dog. So Big Pharma lobbied the FDA for the approval of antidepressant drugs for dogs, and in February, 2007, the FDA approved Prozac for dogs. Because, apparently, dogs have “chemical imbalances in their brain” requiring treatment with patented synthetic chemicals, just like children and adults, right? (See the book Selling Sickness: How the World’s Biggest Pharmaceutical Companies Are Turning Us All Into Patients.)
Prozac liquid drops for your pet fish are, apparently, just around the corner. And don’t be surprised to see Ritalin for “hyperactive” dogs, too. There’s no emotion, behavior or experience that’s safe from the disease labels of Big Pharma and the FDA.